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AI-Native Professional Websites: A Five-Hour Full-Stack Build by Claude-Code Alone

The Philips Hue Masters project showcases the capabilities of AI in developing a professional web application autonomously in just five hours. Utilizing Claude-Code and Opus 4.5, it achieved functionality, design coherence, and best practices without human intervention. The platform includes a personalized quote request and a browsable product catalog, exceeding existing standards.
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Secret Santa in 36 Hours: How AI Shipped a Full App While I Kept My Hands Off the Keyboard
Two days before a family gift exchange, I decided to run a slightly unhinged experiment. Could I ship a real, production-ready Secret Santa app in roughly a day and a half… on time for a family draw to be held on Zoom between all members of my family? I inserted a hard rule to the…
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The 5 Revolutions of Technology
Why technology workers aren’t going anywhere even though you wished AI would make them all lose their jobs It almost happened in 2015 with the emergence of “Low Code / No Code”. Back then, digital product and software project managers believed that there now existed an abstraction layer powerful enough with Salesforce, Shopify, Wix, Bubble…
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How we built 2025 World’s Greatest Chatbot
The holding pattern is clear for many decision makers on whether Generative AI and all the LLMs out there are “good enough” for their company. They are torn between the perception they will create to choose AI over employees and the opportunity to come across as early adopters and innovators. How about seizing the opportunity…
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You don’t have to make a choice

There will not be one single Large Language Model (LLM) just like there was never only one Web Browser available to navigate the Internet. As the use cases and purpose mature over our adoption of generative artificial intelligence, there will be huge advantages to see various approaches to leverage the unprecedented potential of this set…
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How “Flash Sales Fatigue” is transforming a 13 year-old concept
First a little bit of context and history: The online Flash Sales model was invented in France in 2001 to work around a law preventing resellers to do clearance sales outside of the government prescribed windows. There are loopholes in that law and that is why Flash Sales were invented. Before Flash Sales were online,…
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The 3 Eras of all Successful Start-ups
After countless interviews with candidates at The RealReal, I found out that the best way to describe the context in which they will evolve here is through the thorough explanation of the three eras of a start-up. I love the Rule of three. I learned it the hard way: Never start enumerating more than three things…
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Introductory Post – Time to Share
So I have been starting in this new CTO Job… At The Real Real. Last time I felt so good about an ecommerce Business model was when I left Microsoft in 2007 to join the inventor of Flash Sales vente-privee.com. 6 years later, when I thought that the eCommerce industry could hardly find new ways…